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Date: Sat, 19 Jul 2025 08:41:46 +0000
To: PribaltDom <info@pribaltdom.com>
From: SIHE - Swiss International Holiday Exhibition <staff@swissholidayexhibition.ch>
Reply-To:
SIHE - Swiss International Holiday Exhibition <staff@swissholidayexhibition.ch>
Subject: Updates on the Swiss market
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Content preview: Why consider Switzerland? According to a Visa Europe survey
(Cross Border Spending), Swiss citizens are the most frequent travelers in
Europe, averaging 3 trips per person per year—nearly twice the European
average (1.63). T [...]
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Why consider Switzerland?
According to a Visa Europe survey (Cross Border Spending), Swiss citizens are the most frequent travelers in Europe, averaging 3 trips per person per year—nearly twice the European average (1.63). This travel habit is made possible by one of the highest purchasing powers in the world: +70% compared to Italy, and +30% compared to France and Germany.
The Swiss Federal Statistical Office confirms this trend: over 21 million overnight trips are taken annually, 61% of which are abroad, generating €17.5 billion in spending outside national borders.
These numbers speak for themselves: Switzerland is one of the most dynamic, curious, and receptive markets in the world.
This is precisely why the Swiss International Holiday Exhibition in Lugano – www.sihe.ch – represents the main gateway to the Swiss public.
Every year, the exhibition attracts thousands of visitors looking for new destinations, accommodations, experiences, and travel packages, making it the ideal meeting point between international tourism supply and demand.
Time is running out – over 75% of the exhibition space has already been booked.
To participate, please contact our sales office via the contact form.
Best regards,
Staff SIHE - Swiss International Holiday Exhibition
Event Venue
Exhibition Center - Via Campo Marzio - 6900 Lugano
Operational Headquarters
Promax Comunication SA
Via Purasca, 28
6988 Ponte Tresa – Svizzera
Tel: 0041(0) 91 611 8070
Email: info@sihe.ch
www.sihe.ch
www.promax.ch
Best regards,
Staff SIHE - Swiss International Holiday Exhibition
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width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class="row-content stack" align="left" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;border-radius:0;color:#000;width:790px" width="790"><tbody><tr><td class="column column-1" width="100%"
style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class="text_block block-1" width="100%" border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td class="pad" style="padding-left:10px;padding-right:10px;padding-top:10px"><div style="font-family:'Trebuchet MS',Tahoma,sans-serif"><div class
style="font-size:14px;font-family:Montserrat,'Trebuchet MS','Lucida Grande','Lucida Sans Unicode','Lucida Sans',Tahoma,sans-serif;mso-line-height-alt:21px;color:#555;line-height:1.5"><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px;letter-spacing:normal"><span style="word-break: break-word; font-size: 15px;">Why consider Switzerland?</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px;letter-spacing:normal">
<span style="word-break: break-word; font-size: 15px;">According to a Visa Europe survey (Cross Border Spending), Swiss citizens are the most frequent travelers in Europe, averaging <strong>3 trips per person per year</strong>—nearly <strong>twice the European average</strong> (1.63). This travel habit is made possible by one of the <strong>highest purchasing powers in the world</strong>: <strong>+70% compared to Italy</strong>, and <strong>+30% compared to France and Germany</strong>.</span>
</p><p style="margin:0;font-size:15px;mso-line-height-alt:21px;letter-spacing:normal"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px;letter-spacing:normal">The Swiss Federal Statistical Office confirms this trend: <strong>over 21 million overnight trips</strong> are taken annually, <strong>61% of which are abroad</strong>, generating <strong>€17.5 billion in spending</strong> outside national borders.</p><p
style="margin:0;font-size:15px;mso-line-height-alt:21px;letter-spacing:normal"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px;letter-spacing:normal">These numbers speak for themselves: <strong>Switzerland is one of the most dynamic, curious, and receptive markets in the world</strong>.</p><p style="margin:0;font-size:15px;mso-line-height-alt:21px;letter-spacing:normal"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px;letter-spacing:normal">
This is precisely why the <strong>Swiss International Holiday Exhibition in Lugano</strong> – <a rel="noopener" target="_new" href="https://mailing-promax-ch.sendybay.com/l/53oCr4jFtd7bEuWd4oVTRw/Vh1Iix1763EASF2VqSPw8W2Q/zAFMlXDKJxVjnfIGN2aZxg" style="text-decoration: underline; color: #2424ff;">www.sihe.ch</a> – represents the <strong>main gateway to the Swiss public</strong>.</p><p style="margin:0;font-size:15px;mso-line-height-alt:21px;letter-spacing:normal"> </p><p
style="margin:0;font-size:15px;mso-line-height-alt:22.5px;letter-spacing:normal"><span style="word-break: break-word; font-size: 15px;">Every year, the exhibition attracts <strong>thousands of visitors</strong> looking for new destinations, accommodations, experiences, and travel packages, making it the <strong>ideal meeting point between international tourism supply and demand</strong>.</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:21px;letter-spacing:normal"> </p><p
style="margin:0;font-size:15px;mso-line-height-alt:22.5px;letter-spacing:normal"><span style="word-break: break-word; font-size: 15px;"><strong>Time is running out</strong> – over <strong>75% of the exhibition space has already been booked</strong>.</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:21px;letter-spacing:normal"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px;letter-spacing:normal">
To participate, please contact our sales office via the <a href="https://mailing-promax-ch.sendybay.com/l/53oCr4jFtd7bEuWd4oVTRw/jRV53kTAjG2rPhaSC6fNZw/zAFMlXDKJxVjnfIGN2aZxg" target="_blank" style="text-decoration: underline; color: #2424ff;" rel="noopener">contact form.</a></p></div></div></td></tr></table><table class="text_block block-2" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td class="pad"><div
style="font-family:'Trebuchet MS',Tahoma,sans-serif"><div class style="font-size:14px;font-family:Montserrat,'Trebuchet MS','Lucida Grande','Lucida Sans Unicode','Lucida Sans',Tahoma,sans-serif;mso-line-height-alt:16.8px;color:#555;line-height:1.2"><p style="margin:0;font-size:15px;mso-line-height-alt:16.8px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:18px"><span style="word-break: break-word; font-size: 15px;">Best regards,</span></p><p
style="margin:0;font-size:15px;mso-line-height-alt:16.8px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:18px"><span style="word-break: break-word; font-size: 15px;"><em><strong>Staff SIHE - Swiss International Holiday Exhibition</strong></em></span></p><p style="margin:0;font-size:15px;mso-line-height-alt:16.8px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:16.8px"> </p></div></div></td></tr></table></td></tr></tbody></table></td></tr></tbody></table>
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class="text_block block-1" width="100%" border="0" cellpadding="10" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td class="pad"><div style="font-family:'Trebuchet MS',Tahoma,sans-serif"><div class style="font-size:14px;font-family:Montserrat,'Trebuchet MS','Lucida Grande','Lucida Sans Unicode','Lucida Sans',Tahoma,sans-serif;mso-line-height-alt:21px;color:#555;line-height:1.5"><p
style="margin:0;font-size:15px;mso-line-height-alt:22.5px"><span style="word-break: break-word; font-size: 15px;"><strong>Event Venue</strong></span><br><span style="word-break: break-word; font-size: 15px;">Exhibition Center - Via Campo Marzio - 6900 Lugano</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:21px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px"><span style="word-break: break-word; font-size: 15px;"><strong>Operational Headquarters<br>
</strong><strong>Promax Comunication SA</strong></span><br><span style="word-break: break-word; font-size: 15px;">Via Purasca, 28</span><br><span style="word-break: break-word; font-size: 15px;">6988 Ponte Tresa – Svizzera</span></p><p style="margin:0;font-size:15px;mso-line-height-alt:21px"> </p><p style="margin:0;font-size:15px;mso-line-height-alt:22.5px">
<span style="word-break: break-word; font-size: 15px;"><strong>Tel:</strong> <a href="tel:+41916118070" style="text-decoration: underline; color: #2424ff;">0041(0) 91 611 8070</a></span><br><span style="word-break: break-word; font-size: 15px;"><strong>Email:</strong> <a href="mailto:info@sihe.ch" target="_blank" title="info@sihe.ch" style="text-decoration: underline; color: #2424ff;" rel="noopener">info@sihe.ch</a></span><br>
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